In this article, we'll talk about what colors mean and colors psychology in logo design and graphic designs to have different brand logos and colors meaning.
So studies show that choosing the right color for a product's logo colors has 60 to 80% influence on a customer's purchasing decision.
So what is the emotions that people feel? and what should a graphic designer do when designing a brand logo for a business and choosing branding colors affects consumer?
RED
understand the meaning behind the logo color you could see some really famous brands that have this color as a major part of the right design it may give off the meaning of something very aggressive. for the logo So you'll see it in a car colors type of. it is important. So you see that there for Fiat logo design brand, and fiance really choose this color as a very iconic part of their identity.
You also see energy. So that's a really great way to show energy color. A really powerful is also provocative. a color that really evokes a lot of emotion we also see it in situations where attention is being called to something so cautious.
so this is very attention color for logo design. Grabbing it is also very sexy. That's what we think of that says sexy, you think of red, that's just the iconic color of sexy meaning , and you see it a lot in food advertising too.
Purple
there's not as many examples of purple logos because purple isn't used in every work because it has a pretty specific meanings behind it and has few choices.
Purple give a meaning of royalty. So we do see, the Cadbury really having that huge impact level of the royalty especially in hallmark with the crown.
but we also see. Sophistication with purple and the psychology role play, which I really get the nostalgia feeling from, the LA Lakers logo, because it still has a very strong retro feel to it. you also get mystery visual which I think will process appropriately for the "Spotify" logo and even spirituality. A lot of religious associations iconography you'll see depicted, , with colors of purple, a lot of the times because of that link to royalty as well.
Blue
the most popular color for a logo ever , and there's a good reason for that. A lot of the meaning. it is very positive connotation. so trustworthy is one of the first. Things that comes to mind whenever you think of it. And considered a great color for most companies designers use this color for things like banks and things that you want to be secure, like data technology. we see it as a dependable color, really synonymous with trustworthy and security.
Green
green is the color for relax ,we've got logo next and green has some similar meanings to previous color, but is a little bit less popular, especially nowadays I would say because green has taken on this meaning of this kind of movement towards clean energy .
Black
consider the best color concept , logo colour like black for creating a logo brand's logo design to express power, authority ,luxury and high-end client.
Orange
using orange to company logo design to help clients understand a message that your product logo or service look vibrant , happy, energetic for the brand .
Pink
The main using : color pink is an expressive color for everything that is feminine and is often used to express services or products guide intended for women only
And using it in logos adds an understanding of the meaning of beauty and fashion design, and it is used in the logos of cosmetics and some clothing logo design.
Yellow
yellow's color meaning in logo design indicates psychology meaning, such as happiness and warmth, and it is also used as a warning or doing something carefully.
It is used in industries such as cars or food to make high light the main idea obvious for clients
White
White color usually indicates different meanings confidence, purity, and clarity, and also means youth and innocence.
For white a reflective color that represents purity, sophistication, and efficiency, brands logo trying to convey a level of exclusivity and luxury can use white to start to achieve great success.
